Cunning + Clarity: Using Psychology and Data to turn Visitors into Customers
We consult, design, write, and build landing pages that turn visitors into customers, fast.
We consult, design, write, and build landing pages that turn visitors into customers, fast.
Psychology-Driven Optimization
Our 16 psychological filters drive decisions and influence customer behavior.
Structured, Data-Backed Design
Proven design frameworks and data analysis drive measurable results.
Ongoing A/B Testing and AI-Insights
Heat maps, AI, and A/B testing continuously improve your page’s performance in real time.
Is Your Website Quietly Losing Valuable Conversions?
Struggling to turn traffic into sales? We understand how frustrating it is when outdated methods hold you back from growth. What’s the one strategy high-performing sites use to turn clicks into results? Hint: It’s not more traffic. Break the cycle of limited returns—unlock strategies that fuel real growth.
Move beyond carrier pigeon methods to modern strategies that deliver.
Why Your Website Isn’t Converting As Well As It Could
Because small changes make a big difference and conversion isn’t intuitive (a few of many examples):
- Using the word ‘because’ can boost compliance by 93% (Langer et al., 1978).
- People are more motivated to avoid losses than to chase benefits—it's called loss aversion.
- Techniques like framing, price anchoring, and scarcity can reshape decisions in ways you’ve never considered.
General reasons include:
Lack of a Framework-Driven Approach: Without proven frameworks like AIDA or PAS, users lose direction and conversions drop. Top companies rely on these strategies to guide decisions and drive results.
Missing AI-Powered Data Insights:Without clear insights into what strategies work across different audiences and industries, you're left guessing which elements will convert.
Lack of Psychological Triggers in Content: Without nuanced psychological cues that resonate with visitor motivations, your site risks missing the unseen factors that drive decision-making.
Lack of ongoing live testing: Without live testing, you miss real-time insights into user behavior, leaving conversions to guesswork instead of data-driven adjustments.
Lack of technical performance: Hidden performance issues can cost over half your conversions (Google). Without visibility across devices and networks, users slip away unnoticed.
The Solution to Unlock Your Website’s Full Conversion Potential
Imagine a website that doesn’t just look good—it turns visitors into loyal customers. In just a few weeks, your site could become a high-converting machine, driving revenue and growing your audience.
The results are:
- Increased Revenue per Visitor: Capture more value from each visitor, turning traffic into higher returns.
- Higher Lifetime Value: Accumulate long-term revenue from loyal customers.
- Reduced Ad Spend Waste: Get more from your budget without chasing new traffic.
- Rapid Results, Minimal Change: Watch sales increase faster than ever without needing to overhaul your entire strategy.
How we do it
We’ll turn your traffic into customers, giving you more sales. Our cutting-edge psychological tools and data-driven strategies replace outdated guesswork with conversion science.
Psychological Filters:
Persuade visitors with 16 filters that uncover motivators and remove barriers.
Proven Conversion Frameworks:
Turn attention into action with 23 data-driven frameworks, including AIDA, PAS, and story-driven strategies.
Live Segment Testing:
Boost engagement by tailoring designs to segmented audiences, resolving issues early, and optimizing for impact.
AI-Driven Insights:
Enhance conversions with AI-powered reviews that reveal patterns and opportunities in your content.
Tracking and Analytics:
Ensure peak performance with ongoing A/B testing, heatmaps, and user recordings for continuous optimization.
Technical Systems for Conversion:
Ensure seamless user experiences with fast, accessible, and reliable designs tested across all browsers.
Geneen Roth (New York Times Best Selling Author): new design achieved a 185% increase in audience engagement through strategic segmentation.
GameFace Success: Redesigning GameFace’s platform increased engagement by 300%, setting a new standard for user interaction.
"Our funnel conversion rates skyrocketed after working with this team—truly game-changing results!"
"The most effective funnel we've ever implemented, driving conversions like never before."
"From strategy to execution, they delivered results that exceeded our expectations every time!"
From Redwerks, a company with over 20 years of experience, trusted by clients such as Eckhart Tolle, Harvard Law School, and Cengage.
The Ultimate 3-Step Playbook to Double Your Conversions
Illuminate Your Vision
Share your goals and audience insights so we can craft a tailored plan that’s built for impact.
Ignite the Transformation
We’ll apply cutting-edge strategies to turn your site into a conversion powerhouse.
Thrive and Flourish
See your audience engage and your results bloom into something extraordinary.
Why Our Method Drives More Conversions
See how our comprehensive, data-driven approach to optimizing websites stands out from traditional methods, ensuring maximum engagement, targeted strategies, and continuous improvement.
| Feature/Process | Our Approach | Traditional Approach |
|---|---|---|
| Client Intake & Audience Research | Deep dive into target audience goals and user behavior to inform strategy | Sometimes: Basic audience info is gathered, but in-depth research is often overlooked |
| Selection of Psychological Models | Apply proven psychological models (loss aversion, scarcity, etc.) to guide design and copy | Rarely: Psychological strategies are rarely applied; focus is usually on aesthetics |
| Conversion based copy & Design | Conversion-focused copywriting and design optimized for a structured sales funnel | Sometimes: Copy provided by client and laid out without conversion-focused strategies |
| Funnel-Based Layout Integration | Layouts are designed based on funnel theories to guide users through steps to maximize conversion | Rarely: Layouts are primarily aesthetic-driven without structured conversion flow |
| AI-Powered Initial Review | AI-driven review identifies potential optimizations before launch | Rarely: No AI-based review to inform early decisions |
| Live User Testing of Prototypes | Real users test the prototypes to ensure usability and preference before launch | Rarely: Designs are reviewed internally, often by clients and staff with no real user input |
| Ongoing A/B Testing & Analytics | Continuous A/B testing, heat mapping, and surveys to optimize conversions post-launch | Sometimes: Post-launch updates may happen, but ongoing optimization is rarely part of the process |
| Evolving Service, Not One-Time | Iterative process with ongoing updates and improvements based on data-driven insights | Rarely: The process typically ends at launch with no plans for further iteration |
Your Questions, Answered
How much does the service cost?
Our services are designed to meet a wide range of budgets. Whether you need consulting by the hour or a comprehensive end-to-end conversion strategy, we’re here to find the solution that fits your needs and resources. We offer flexible pricing structures to ensure there’s an option that aligns with your goals.
How do I know your methods will work for my business?
Our methods are based on proven conversion strategies that have driven results across industries. By implementing data-driven techniques and continuous A/B testing, we tailor our approach to your business, ensuring it resonates with your target audience.
Do you offer ongoing support after the page is live?
Absolutely. We see ourselves as partners in your business journey. After your page goes live, we continue to monitor, test, and refine it through A/B testing and conversion analysis. Your success is our success, and we are dedicated to supporting your business growth through ongoing optimization.
What makes you different from using a template or DIY website builder?
Unlike DIY platforms, we bring a wealth of experience, advanced frameworks, and data-driven tools to the table. Our expertise extends beyond functional website creation; we build high-converting pages with fast load times, top-tier accessibility, and excellent SEO. Each element is optimized to boost conversion, something that’s challenging to achieve without specialized knowledge.
How do you measure success?
Success is measured through data. We benchmark your current conversion rates and aim to increase them significantly—often by several times the industry average. Through continuous testing and analytics, we fine-tune your page to achieve optimal performance.
Can I make changes to the site after it’s built?
Yes, we can assist with changes, but we approach updates strategically. Each change is guided by data, ensuring we make decisions that support your conversion goals. We’ll work closely with you to test and implement adjustments that align with your long-term objectives.
How do you ensure the design aligns with my brand?
We prioritize your brand’s integrity. In our initial discussions, we work with you to understand your brand vision and values, and you’ll have full design approval. Our goal is to enhance your brand identity while maximizing conversion potential.
Will this work for my target audience?
Yes, our process focuses on understanding and reaching your target audience. By collecting insights and data from you and refining through A/B testing, we adjust our strategy to meet audience preferences and behaviors effectively.
How is this different from working with a traditional design agency?
Unlike many agencies focused mainly on aesthetics, we prioritize conversion as the primary goal. Our process includes segmented tests, psychology filters, and rigorous data-driven design adjustments. We measure and validate each design’s effectiveness with your audience before launch, ensuring the highest potential for conversion success.
Find Out What’s Holding Your Website Back
You can’t fix what you don’t know. See where your site is losing conversions and discover exactly how to improve it.
What You Get:
- A detailed breakdown generated of what’s working—and what’s not..
- Clear, actionable steps to drive more leads and sales.
Have questions or need more info? Contact Gregory Thomas at gregory@redwerks.org — replies within one business day, PST (Mon-Fri, 8:30 am - 5:30 pm).