People we want content about real folks sharing real stories.
Here we are now, entertain us.
This goes back to what we were saying about marketing-speak and clarity. We need less of the former and more of the latter. And we mean more – if you want we, the people, to pay attention, you’re going to have to keep up your end of the conversation.
That means that if you are running a business that sells goods or services to people, you’re going to have to talk to them. Wikipedia can tell you all about crowdsourcing and that is part of the equation, but it’s also about one-on-one discussion. Which of your customers are you listening to, and what are you telling them in return?
There are some great new ways to create ongoing content through conversation. Yes, we’re talking about blogs, but we’re also talking about the hundreds of social media tools out there that help you connect: photos, candid video, instant messages and targeted newsletters, searches that learn about your customers’ preferences so that you save them time and money and build trusting relationships.
Not only do people want new information, they want it in a format that works for them. We want RSS feeds, Twitter updates, online seminar invites, you name it. We want options, on our own terms.