Redwerks: Making The Web More Human

Good but different: Price helps people decide what is right for them and yet most B2B websites to not contain this information.


We have this habit of asking potential clients what their budget is – right off the bat. Admittedly, this is disconcerting for many. But the challenge is that you can make a website for $2000 and you can make a wesbite for $200,000 (and we’ve done both). And yes, the $200,000 one will be better and have more functions. But it’s like the IKEA model of building a chair: knowing how much money their customers are willing to pay pushes IKEA to build the best chair possible for that price. We do the same thing with websites.

In asking what your budget is, we want to make sure that your expectations are in line with what you will be getting for your money. You’re not Microsoft or Apple (unless you are, and in that case, how’s it going?) and you likely won’t be able to incorporate the kind of functions they are able to afford to build on their sites or software. At the same time, good design should be affordable, no matter what the budget or the features of the site. If you’re flexible with your features, we can use out-of-the-box software as often as possible to cut down on custom programming costs, so that you can get the most for your money.

The most important thing we can do for our clients is make them successful and provide a return on investment. We want your site to work hard for you, because we want a long-term relationship with you.

The site you’re looking at right now would have cost around $7000 if we had built it for a client. We went through a few revisions (revisions add up quickly!) and we built a couple of custom features: an embedded video and a Flash widget for our Creative slideshow. We also added a blog and some SEO.

Here’s a snapshot of what a web investment can get you.

If you’re looking at a basic brochure website, it will likely run between $2000 and $5000. On the lower end, you may get one mock-up and ten static web pages. On the higher end, you could add a basic store, which start at $2400, or you could look at options like multiple mock-ups, forms ($350 and up) or blogs ($800 and up).

Increased functionality will push up your budget. If you want an online registration system that’s linked to a payment gateway or a database calendar, you’re going to add $4000 to $10,000 to your budget, depending on the type of features and software you need.

Custom software development is the most expensive type of web development. If you want to build a custom carbon calculator or online learning system, for example, with multiple data integrations, you’ll be looking at upwards of $30,000 in addition to the cost of your website.

There are some great, smaller investments that you can make that will have a big impact on your business.

  • If we train you to do your own SEO, packages start at $600. SEO can run up to $1,200 if you want us to create your metadata for you; custom SEO increases from there.
  • Email marketing packages start at $800.
  • A blog or video blog can be a great investment for both SEO and marketing purposes. Packages and training start at $800.